Is There A Cure For Donor Fatigue?
The phone rings. It’s dinner time. A telemarketer representing the same nonprofit that called during last night’s family meal wants money for (you name the charity!). It’s a wonder anyone still has a land line!
Donor fatigue. The Oxford Dictionary defines it as a lessening of the willingness to respond generously to charitable appeals, resulting from the frequency of such appeals. Virtually all donors, large or small, experience it to some degree.
Repeated requests for money (from telemarketers, friends, colleagues, alumni groups, etc.) are just one source of donor weariness. Subpar performance of charities is another.
The Wall Street Journal reports some large donors are so unhappy they are asking for refunds. This happens when donors feel their gifts have been misused or strayed from the gift’s original purpose.
Regrettably, while the digital age has made it easier to track performance of nonprofits, donors often lack the time, resources, or inclination to do so.
That is where donor advisors come in. A good donor advisor will not only help you find worthy nonprofits who share – and effectively advance – your worldview, they will follow-up to make sure your money is spent as intended and ensure it fulfills its charitable purpose.
Apparently, nothing can stop the dinner-time calls. But Hoplin Jackson can help cure the misery that comes with donor fatigue.
According to data published by the National Center for Charitable Statistics, there are more than 1.5 million nonprofits in the United States.
Sifting through those to find out which ones produce transformative results that match your charitable purpose can be time-consuming and overwhelming.That is our specialty.
Contact Hoplin Jackson Charitable Advisors for help in building a portfolio of grantees who are fighting for the values you hold dear … and for the results your generosity deserves.